SEO Tips N Tricks

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Snapshot image froze without a sound”
–Freeze Frame, J Geils Band

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The organization of how you set up your files is an important step in the process of building a site. Due to the fact that you may not be the one working on it the next time around. Will anyone be able to understand how you set things up? Does it make sense? If you’re labeling things something along the lines of inside jokes, who knows what that file could be. What’s its purpose? Having run into this problem, you need to remind yourself to keep things in line. This is for your own sake as well as the next person. You seriously do not want the next person to botch your site up due to lack of understanding of how you name things.

This is a question that I am asked all the time. “Does SEO really work?” “I heard that SEO is just a scam…” Neither of these two statements are true, in theory. What can happen is that you can work with a company that doesn’t have your best interests as its best interests, and sell you ‘a bill of goods’. You can work with a company that doesn’t communicate your results and track your placements and make adjustments to your SEO in order to take advantage of that information. Both of these instances I have seen happen many times. Luckily, working for USA SEO Pros (www.usaseopros.com) I have the luxury of working for a company that works furiously to provide SEO placement for our clients, through keyword targeted content, to link building, keyword research and recommendations. It amazes me when so many companies care only for the sale, and not the delivery. True scams do not provide a reporting system and transparency to their clients. We found that we were much more successful as a company when we launched our client back office, and allowed clients to log in and view their weekly rank reports there. It allows clients to immediately contact us should they have any questions. We also implemented, something most companies do not offer in SEO, a fully staffed and trained client services (customer service) department capable of answering all clients’ questions and resolving any confusion the client may have. USA SEO Pros has strived to excel in our SEO tactics and daily research new ways to increase a client’s SEO campaign at no additional cost. Be that through link building, new search engines to submit to or new tools/analytical methods on our back office system. I can say I am proud to work for a company that puts its energy into building up our clients’ business and not our own. It fills me with pride to know we fight everyday to make sure we are the best SEO company in Nevada and not one of the companies that so often get labeled as ‘SCAM’ from lack of understanding of the SEO process and how much work goes into it.

And here we are, heading to the dark
And I’m praying that we never have to part
Your eyes see as bright as the sky,
deeper than the sea, and
warm than the sun -
And peaceful as a light breeze
Your eyes capture me in a distance,
and keep me hypnotized
That I’m higher all the time
In your eyes

-Offer Nissim Feat. Maya, In Your Eyes 2007

In your eyes, the way a site looks is important.  If it does not seem as professional as it should, chances are, you will quickly navigate away.  Test yourself - Google for something, and click on the first link.  Unless you are really lucky and found a very well-made site, chances are, you quickly navigated away in order to find something else.

USA SEO Pros works hard in order to see to it that sites look good, and aren’t going to be quickly navigated away from.  Dustin, the design manager, has been known to send back designs if they were not professional enough.  Professionalism, in and of itself, is one of the most important aspects of a design - no matter what you are designing for, clients expect something that looks good.  And this is exactly what USASEOPros shoots for, whether for optimization, or for client web builds, USA SEO Pros aims to further improve its optimization and design, and is always looking at new ideas and ways in which to improve sites.

USASEOPros aims to hit all parts of SEO optimization.  As its managers note, it is not just important to receive ranks; it is also important that there is conversion, as well as a low bounce rate (that is, people do not simply navigate away from sites as quickly as they can).  After all, customers do not just want to know they are on teh first page - they also want to know that their marketing campaign is working, and that is why design is important.

To help increase the overall productivity of the Sales, Customer Service and the IT Departments, the development team has produced a great amount of safety measures and other ascetic changes to help the work flow become more streamlined. The admin back office is made use of by every employee of USA SEO Pros and aids with the overall information sharing effort.

“The admin back end was improved by using object oriented programming. So now there are client objects and employee objects that both that an abstract parent of user object, meaning that both clients and employees are users of the admin back office. The admin back office also makes use of jQuery and makes sure that the overall validation of forms takes place and that no duplicate information is placed.” Quoted from one of the developers on the USA SEO Pros team.

These improvements to the admin back office are meant to speed up the process of the work done. Ascetic changes such as the overall cascading style sheet (CSS) being changed to be more appealing to the eye was made as well. Font, line heights, colors, to help the user identify more with the important areas.

Other areas were improved giving users of the admin back office a set of privileges. Since not every employee has been working as long as the administration has in USA SEO Pros. Giving special privileges to those that can handle the responsibility, it provides security throughout the company. Security needed around the keywords, client information, and the overall notes taken on each individual client has been strengthened and is only changeable by the development team through request and approval.

USA SEO Pros is always improving the admin back office so that work can be completed and that documentation is taken on all the steps towards a successful SEO.

With the world of SEO (Search Engine Optimization) changing with new algorithms in search engines such as Google and Yahoo, USA SEO Pros has opted to take an aggressive stance on keeping and improving the ranks of clients. By reviewing every client from the first to last, every bit of content is scrutinized to see if it is all up to snuff.

The content which makes the meat of any site is reviewed and sent back if it does not meet or exceed the new standard. Entailing keyword penetration, design, and marketability, USASEOPros has these aspects in mind when reviewing and reworking these sites.

“The process is definitely going to be a long one” stated Sean Lanier, the main SEO Tech for the license program. “Many times in writing for the license program I’ve come into writers block since we need to have the content writers working on brand new accounts. The other SEO Techs are going to be writing a lot more to make sure that these accounts are done by the new standard we’re looking for. I’ve built my own strategy for writing and I’m sure the others will find what works for them if they decide to not use my techniques.”

USA SEO Pros is placing a lot of emphasis on reworking active clients to help gain the maximum amount of ranks and exposure. Ranks shift every single day for millions of search terms on various search engines. Algorithms are changing as more improvements are made to the spiders that crawl sites to make sure that the most relevant sites make it onto the front page. As the rules of search engine optimization change, so will the methods of USASEOPros.

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