Search Engine Optimization is important for all businesses that have a web presence.
Today the internet is overflowing with an over abundance of Real Estate Sites. And, of course they all offer FREE information. But, they rarely have a unique style. They are all pretty much bland and cold feeling. Kinda like walking into a clean room. Here you can see an example of what I am talking about: http://www.antiquerealestate.com/. Or, if they are nice looking they have too much on the front page that just confuses the user. Here’s an example of that: http://www.downeast.com/Real-Estate/Real-Estate-at-its-Best/ , “This one actually gives me a headache”.
You need something in between. Like this: Real Estate Texas; this one is simple, easy to navigate, non-confusing and well-styled.
For more on well styled things and ideas for your real estate site check out these guys… WellStyled.com