SEO Tips N Tricks

There is a new network of blogs that can be an interesting read if you’re looking into improving your Internet marketing skills. Each blog in the network covers a different area of Internet marketing, so if you’re only interested in one area, you can just check out a specific site and subscribe to one specific blog. I’ve listed the blogs below with a brief description of each, so you can see if any of them are interesting enough to you to click on.

The first Web site is the official company blog for USA SEO Pros. This is a well thought out blog that covers breaking news and interesting perspectives in the Internet marketing field. Topics covered here include changes in the SEO industry, social media tips, and general Web marketing news.

The USA SEO Pros also have an industry news blog.  This is a strictly SEO industry blog that covers news that effects seach engine optimization. When there are algorithm changes, new tricks, or better strategies that come out, this blog covers them and puts them into terms that regular people can understand. Sometimes the world of SEO can get a little technical, so it’s good to have a blog that can put things in general terms.

There is also a USA SEO Pros Web Design Blog.This blog posts information on how to improve you the design of your Web site so it looks better, and has better functionality. This can include things like examples of good Web designs, what not to do when designing a Web site, or posts could cover more detailed things like how to optimize your site for mobile devices.

For all of the bloggers out there, there is also the USA SEO Pros Blog About Blogs.  This is a great site for people who are looking to improve their current blog, or who want to stay up on news that comes out concerning the blogosphere.

After reading a recent blog post about a particular well-known and respected site (at least within the technical internet realm) having trouble ranking on Google, I began to dig a little deeper.  What I found was a wealth of information - or rather speculation – about the idea of a Google Sandbox Effect.

A quick trip to the online information repository (Wikipedia) will give you bit of information about this idea that Google somehow holds back rankings on new sites.  “New” is of course subjective.  I personally don’t consider a site that has been around for longer than a year to be new, but the aforementioned website has been around for more than a year, and yet seems to have found itself in the Sandbox.  Strangely, brand new sites sometimes rank very well at first, and then drop out of the 1000 after a week or two without any apparent reason…..  [read the rest at the USA SEO Pros blog]

Working in the SEO and marketing industry has exposed me to all sorts of social media, and today I incorporate Twitter, Facebook, LinkedIn, YouTube and Myspace into my daily routine.  As a result, I come across plenty of news articles, blog posts, pod casts and various other social media flotsam throughout the day.  Today I found a blog post from Fred Wilson, a venture capitalist who works with companies that are addressing new marketing platforms.

In his blog, Fred talks about the social media platform and his remarkable experience with @kogibbq on Twitter.  Briefly, Kogi BBQ is two taco trucks that drive around Los Angeles and tweet their location throughout the day.  They have become remarkably success, and have attracted a large following on Twitter as well as throughout LA.  Wilson says this type of media exposure is of the “earned” variety, a phrase he picked up from Jerry Solomon – the executive producer of Epoch media and Wilson’s brother in law.

Solomon compares the brand/consumer relationship to that of a man and a mistress.  After a while, the jewelry and other gifts grow old, and the mistress begins to want more.  The same is true with a brand/consumer relationship Solomon says.  Brands should focus on dialogue with the consumer instead of engaging in mere monologue.

This all felt remarkably familiar to me.  The goal of search engine optimization is to draw attention to a particular business or website.  We do that in a variety of ways, but blogging is one particular approach we use.  This creates a platform for feedback from consumers, both potential and current. The conversation can move from just the monologue to a true dialogue.  I use Twitter and Facebook daily, and it opens the door for feedback from the public and the consumer.

Aside from large companies with very deep pockets, the days of effective TV advertising are gone.  Kogi BBQ can’t afford a spot during the Superbowl, but they don’t need to.  They are able to use tools like Twitter to build a following and grow their business.

Fred Wilson said the big challenge for marketers and advertisers now is to engage consumers without alienating them with perceived spam.  Despite the popularity of Google’s Adwords program, how often do you click on a “sponsored link”?  I know I never do, because I know it’s a marketing link.  And an unwelcome one at that.  I prefer to digest my internet material organically

A very effective way for businesses to reach their intended audience is through tools like blogs, Twitter and by using techniques like search engine optimization.  This way you’re ensuring that your audience sees the message, but it doesn’t feel like they’re being advertised at.  Perception is reality.  If you’d like to learn more about what SEO can do for you, visit our site or find me on Twitter (@realusaseopros).  I would love to start a dialogue with you!

Search engine optimization is a method we have discussed on SEO Tips ‘n Tricks for a very long time. And today is no exception. The company I work for (USA SEO Pros [usaseopros.com]) specializes in just that, utilizing methods recommended and adhered to by search engines themselves, we have been able to successfully achieve almost 4 MILLION first page placements, and encompassing many industries, USASEOPros has evolved as the web evolves and works hard to provide the best in SEO. But what can YOU do to help yourself? Imagine you have hired USASEOPros or another company to work on your SEO, and want to know how you too can contribute. A blog much like this is a GREAT way to interact and become an authority in your industry, I have mentioned that many times, but thats not it, there are many many options available to you. From a well formatted press release to updating your site’s content more often. Each of these gives the search engines a reason to crawl your site.

If you feel that this is too much work or are unsure if this is something you can do correctly then a webmaster or a search engine company may very well a viable option for you. That’s why companies like USA SEO Pros exist, to assist companies on their SEO without having to spend the time working on that themselves and allowing experts to do that.

This is a term that we hear ALOT. People who want to rank on the first page of the major search engines for terms like ‘work at home’, ‘earn a six figure income’ or ‘home based business’. And these terms are incredibly difficult for ANYONE to get to, because of how many people WANT work at home! Its what is considered a competitive key phrase. How would someone get to the top of Google or Yahoo for ‘work at home?’ An incredibly difficult term with competition, and currently there are 2,610,000,000 results listed and there are MANY MANY ways to rank on work at home. So how can you get to the front page of Google for work at home? I have typed alot out without yet answer that question. And that’s because there is no simple answer, or an easy answer. You can write many articles on many sites, and link to your site/blog/article, you can blog, write comments, put up a series of hyper focused sites specializing on that term, or any and all of these. But what does matter is writing content pertinent to your subject, and in this case its ‘work at home’, so you have to make sure everything you write for that, you have to make sure makes reference to work at home, in any way. Sometimes its OK to break the two up, but only WHEN it makes sense, e.g. if you ever plan to ‘work from or at your home’ you will still get the level of penetration of key phrase to content you need for that term, and it comes up the same amount of time, you just do not want to add ‘home’ in one sentence and then ‘work’ in another and not once use ‘at’ anywhere within your site, that doesn’t yield any placements for you anywhere. Google, Yahoo! and MSN will not collate ’work at home’ from that key phrase placement. So there you have it, part one of my tutorial of ranking for tougher key phrases. Work at home. Try it out on one of your own projects and your own key phrase.

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Snapshot image froze without a sound”
–Freeze Frame, J Geils Band

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This is a question that I am asked all the time. “Does SEO really work?” “I heard that SEO is just a scam…” Neither of these two statements are true, in theory. What can happen is that you can work with a company that doesn’t have your best interests as its best interests, and sell you ‘a bill of goods’. You can work with a company that doesn’t communicate your results and track your placements and make adjustments to your SEO in order to take advantage of that information. Both of these instances I have seen happen many times. Luckily, working for USA SEO Pros (www.usaseopros.com) I have the luxury of working for a company that works furiously to provide SEO placement for our clients, through keyword targeted content, to link building, keyword research and recommendations. It amazes me when so many companies care only for the sale, and not the delivery. True scams do not provide a reporting system and transparency to their clients. We found that we were much more successful as a company when we launched our client back office, and allowed clients to log in and view their weekly rank reports there. It allows clients to immediately contact us should they have any questions. We also implemented, something most companies do not offer in SEO, a fully staffed and trained client services (customer service) department capable of answering all clients’ questions and resolving any confusion the client may have. USA SEO Pros has strived to excel in our SEO tactics and daily research new ways to increase a client’s SEO campaign at no additional cost. Be that through link building, new search engines to submit to or new tools/analytical methods on our back office system. I can say I am proud to work for a company that puts its energy into building up our clients’ business and not our own. It fills me with pride to know we fight everyday to make sure we are the best SEO company in Nevada and not one of the companies that so often get labeled as ‘SCAM’ from lack of understanding of the SEO process and how much work goes into it.

And here we are, heading to the dark
And I’m praying that we never have to part
Your eyes see as bright as the sky,
deeper than the sea, and
warm than the sun -
And peaceful as a light breeze
Your eyes capture me in a distance,
and keep me hypnotized
That I’m higher all the time
In your eyes

-Offer Nissim Feat. Maya, In Your Eyes 2007

In your eyes, the way a site looks is important.  If it does not seem as professional as it should, chances are, you will quickly navigate away.  Test yourself - Google for something, and click on the first link.  Unless you are really lucky and found a very well-made site, chances are, you quickly navigated away in order to find something else.

USA SEO Pros works hard in order to see to it that sites look good, and aren’t going to be quickly navigated away from.  Dustin, the design manager, has been known to send back designs if they were not professional enough.  Professionalism, in and of itself, is one of the most important aspects of a design - no matter what you are designing for, clients expect something that looks good.  And this is exactly what USASEOPros shoots for, whether for optimization, or for client web builds, USA SEO Pros aims to further improve its optimization and design, and is always looking at new ideas and ways in which to improve sites.

USASEOPros aims to hit all parts of SEO optimization.  As its managers note, it is not just important to receive ranks; it is also important that there is conversion, as well as a low bounce rate (that is, people do not simply navigate away from sites as quickly as they can).  After all, customers do not just want to know they are on teh first page - they also want to know that their marketing campaign is working, and that is why design is important.